Zapier Brand Loops
I animated 2 loops for Zapier. I was also the designer for the golf loop.
This pinball loop was a dual effort between myself and the designer, who initially created each piece after which I arranged them into a logical stack. After my first animation pass, the designer tweaked certain elements to work with some of my motion ideas. This included the pulley system for the email/bell notification, the hinges for the minute and hour hand of the clock, and a revision of the tube to work better as a cannon. This back and forth resulted in a pretty swanky 6 seconds.
I was animator/designer for this loop because of how simple the concept was. After about a dozen motion tests, the director chose a relatively simple option of 6 linear ball paths. The flag pole was eventually made into a floating icon to make the hole more spacious for the balls to fall into.